Some Human
Let’s talk

Fractional Creative Leadership
Strategy to Execution

For businesses whose product is culture

We turn your
audience
into fans

The belief

Anybody can make
anything now.

A logo in a .A film in an .A campaign in a .

But making isn't the same as meaning.

When anybody could have made it, cares.

Making something that matters takes more.

Understanding the business from the inside.Knowing what's worth making.Turning strategy into creative work that gets people talking.And some who gives a damn.

What’s in it for you

Three problems we fix.

  1. Nobody truly owns the creative point of view.

    You make plenty. What's missing is someone who owns the creative point of view and carries the idea all the way through.

  2. Everybody looks the same, and trust is the scarce thing.

    Audiences can tell when work feels generated. We build work with a human point of view and real cultural credibility, so it earns attention instead of just filling a feed.

  3. Fans and creators don't respond to a brief.

    The relationship with fans and creators is the business. We've worked both sides of that table, and so have the people behind us. Whether you're a studio, a publisher, a theatre or a creator-led company.

01Proof

Podimo Brand Awareness (during tenure)

+67%Aided awareness across the Nordics

Recent launch of Sports Podcast Vertical

-21%Acquisition cost vs target
4.78%Click-through on 15.6M impressions (Meta)

The offer

Close enough to the business to make something true.

Most creative starts by getting a brief.
We start by writing one.

As a fractional part of your executive team, we work alongside founders and leadership teams to define brand positioning, shape creative direction, lead internal creative teams and develop ideas worth pursuing. We turn business strategy into creative that gets the right people talking and builds real fans.

You get senior-level brand and creative leadership without the commitment of a full-time executive. We are there from strategy through execution.

  1. Inside

    Your creative executive works as part of your team.

    In the rhythm that fits: leadership meetings, weekly rituals, planning, product and customer conversations. Not a visitor, not a vendor.

  2. Insight

    Being close is how we learn what the business needs.

    Who it needs to reach and what those people care about. You can't get that from a brief.

  3. Idea

    We pick the idea, and kill the rest.

    Before money is spent. You're part of the process, so the idea is yours as much as ours.

  4. Made

    Then we build it with the right humans.

    Senior independent creatives from our network, chosen for each idea, with no agency overhead, so the budget goes into the work.

What it unlocks

Work your audience sees as theirs.

People talking about it before you pay to push it.

Fans who come back, not just clicks.

02 · Selected Work

Work

  1. 01 / 07Master brand platform · 2026

    Podimo

  2. 02 / 07Global brand governance · Disney · 2020

    Galaxy's Edge

  3. 03 / 07Vertical super-brand · 2026

    Sports on Podimo

  4. 04 / 07Talent-led show launch · 2026

    Duellen

  5. 05 / 07Show 360 · 2025

    Undergrunden

  6. 06 / 07Sub-brand identity · Podimo

    Podimo Studios

  7. 07 / 07Product experience · 2025

    Reflect

How we're built

One executive. A dedicated team. A house behind them.

  1. The Creative Executive

    A fractional creative executive inside your team. Strategy, direction, accountability.

  2. The Some Human House Team

    A small team of creative and operations we work with all the time. We’ve worked closly for yearsm know how each other think, and move fast.

  3. The Some Human House

    A curated community and physical space for independent creatives across the creative industries. Whatever the challenge needs, we bring in the right people to collaborate and produce.

03Founder

Founded by Nicolai Galal

Twenty years in advertising and marketing, on agency and brand side. Global Vice President at Podimo through the end of 2026, where he positioned the brand across six markets and built Global Brand & Creative into a 30-person team.

Previously, he directed brand design across Disney's global brands. Before that, more than a decade as a Creative Director, with a background in art direction.

I start close to the creative work, then hold it accountable to real outcomes.

In their words

01 / 04

Nicolai's superpower is converting personalities, businesses and tech propositions into compelling, coherent and creative brands.

Iain SawbridgeChief Commercial Officer, Podimo

04The House

Some Human. Two Businesses.

Some Human House brings independent creative humans back around each other. The Consultancy puts creative thinking back at the beginning embedded in your business. Each makes the other stronger.

Visit Some Human House →

05Contact

What’s next for you?

Tell us where you want to take it, what’s getting in the way, and where you need our help.

Or write to hello@somehuman.work